“Fit is the New Skinny” at TARGET

Fit is the new skinny. It is also the new fashion. This mantra has been gaining popularity online and in social media - girls want to get fit and toned, all while looking good doing it. For this reason, sports wear has trickled into the mainstream and has become quite popular among the fashion set. Sportswear brands ...

How I really feel about THE ICONIC

 You've probably realised by now that my time is extremely precious. Between school runs, a legal career, a larger-than-life Middle Eastern family and my blog; free time is hard to come by. Gone are the days that I would spend my whole weekends shopping with my sister, leisurely strolling through thousands of square-feet of beautiful retail space, feeling and caressing the ...

Right On, Target

My whole Instagram feed appears to be in collusion to make me spend my hard-earned money on luxury items and expensive clothes. That was until March, when my perception of high-fashion was challenged. Jessica Mauboy made waves at the Virgin Melbourne Australia Fashion Festival (VAMFF) when she opened the Target runway with Danni Minogue, both looking sensational in new-season Target ...

The Cold Never Bothered Me Anyway! … #WWICE

It's been almost 10 years since I got married and, for its time, it was a lavish affair – complete with a banquet for 360 guests, pyrotechnics, a floral centerpiece adorning each table and a gown flown in from Paris. And yet it was nothing like the grand, ceremonious weddings we are accustomed to today.  Weddings ...

Down the Rabbit Hole

Last week I embarked on a new adventure. Perhaps just as fanciful as Alice's when she followed that rabbit down the hole, through the field and into Wonderland! I was invited to join the team at Wedded Wonderland in the execution of two highly-anticipated industry events. Before the mayhem begins, the first thing on the agenda is a team breakfast at Sydney's iconic ...